This is not your typical partner program.
Affiliates, ambassadors, partners, dot-connectors, microinfluencers, macroinfluencers, advocates, and amplifiers—
The Internet means more connection, more content, and more cat memes. But it also means misinformation can spread faster and deeper than truth, especially when it comes to our health.
Together, we can evolve this, power the movement to accountability, and set a new standard in the products and information we consume.
It starts with a commitment to learn. Come with us.
We're taking you back to school— on Instagram.
Tell us about you and sign our #accountable influence manifesto.
Take the course, pass the final, and graduate with leveled-up nerd status. You’ll receive your first certificate and your tracking link.
Seed the world.
Share your unique URL, drop your new knowledge, and earn commission on every sale you make. 30+ day (sugar-free) cookie and regularly refreshed creative and content for your use.
What does #accountable influence mean?
↳ In today’s Internet climate, being an ‘expert’ no longer requires training, a certificate, or degree; simply a social media account and an audience. As a result, misinformation can spread faster and deeper than truth, especially when it comes to choices for our health. We’re building a partnership and affiliate program that goes way beyond ‘influence’—we’re revolutionizing the way people understand our bacterial world, both inside and out. It’s more than Instagram and YouTube, it’s a movement based in science and accountability.
#Accountable influence means to recognize and be responsible for the effect we have on the beliefs and behaviors of others (whether our friends, families, or communities) and to commit to a practice of learning and questioning before linking and sharing. We hold ourselves (and our community) accountable by adhering to the FTC’s and Food and Drug Administration’s regulations around disease claims.
What is SeedUniversity?
↳ @SeedUniversity is an education platform that requires our partners (those who influence for a living) to learn before they link, living entirely on Instagram’s Story Highlights. Inspired by the classic textbook and updated with Internet favorites — GIFs, memes, video, soundtracks, and native Instagram gestures — @SeedUniversity is a 59-minute, six-unit course designed to make science accessible and engaging (unlike your seventh grade bio class). The course covers bacteria, the microbiome, human biology, the science of probiotics, with a whole unit dedicated to translating the FTC’s Endorsement Guide — when, where, and how a partner must disclose a financial relationship with a brand clearly and conspicuously.
Prospective Seed partners are required to complete all six units and pass a 10-question final exam before publishing an #accountable #ad. And of course, learning doesn’t stop — @SeedUniversity is built to scale with a ‘learn more, earn more’ approach as course offerings expand.
In an age of misinformation, SeedUniversity reflects our commitment to education and the integrity of science communication, as well as our belief that better information leads to better choices and better health. By arming our partners with foundational science knowledge as well as a primer on the rules of engagement per the FTC, we’ll help steward the next-generation of #accountable influence.
How do I get started?
↳ You’re in the right place.
- Simply apply via the big application above. Upon approval, you will receive instructions on how to complete the Final Exam for SeedUniversity.
- Your learning will begin on Instagram (@SeedUniversity) and the six-unit courses are in the Story Highlights.
- Once you work through the courses, you may take the final exam whenever you are ready. We require a 100% score on the final exam, but rest assured, you can take it as many times as you need (and we can also provide a study buddy if you’re really stuck — just let us know).
- Once you’ve leveled up your nerdiness, you will receive a custom link and code to share with your ecosystem as well as two months of DS-01™—on us.